Herald Press rolled out a new logo and look in early 2018 to match increased efforts to expand its

audience both within and outside the Mennonite church.

The gray, yellow, and white design includes a stylized horn in the logo with a short banner threading through the letter H enclosed in a circle. The horn also appears in the word Herald when Herald Press is spelled out, also in gray and yellow.

“We have worked hard in the last several years to build recognition of the Herald Press brand,” said publisher Amy Gingerich. “As our name becomes recognized in the larger book marketplace, our authors become known for prophetic contributions on cultural topics including peacemaking, identity, or immigration, as well as on Amish and Mennonite thought and life. The new logo lets both authors and customers identify visually that Herald Press books offer a vital impact.”

Magnetry Design, a website design company, was contracted to “create a new store website for Herald

Press and design a new logo,” explained Joe Questel, who worked with Magnetry on the new logo and

website design. Questel is marketing and sales director for Herald Press and its parent organization, MennoMedia, and says the new Herald Press website is expected to launch later this year.

Herald Press has been publisher for the Mennonite church since 1908 and the name has been used as a brand name for the trade book division since the 1940s. Herald Press first began using a dove logo and the initials HP on the spines of books and elsewhere in 1964 (before that, books were only imprinted with the name Herald Press). In 1997, a logo that consisted only of a stylized dove came into use, and was swapped out in 2004 to incorporate the new Mennonite Church USA and Mennonite Church Canada dove logo.